RED ALERT: The season's hottest colour


RED. The colour RED evokes thoughts of passion, danger, love etc. This is why this colour is cemented as one of everyone's favourite colours. A colour that is head-turning, eye-catching, standout from the crowd, attention grabbing, you name it. The colour RED embodies everything from elegance to sex appeal. And of course, RED isn't limited to just one season, it is a staple colour that is perfect ALL year-round. Any occasion, anywhere, RED looks good on everything and anyone.  

Precisely why this seasons must have colour is RED. Now is the ideal time to shop RED with discounts from now until the Festive day. We are talking for party season, for Christmas, for New Year, for a workwear wardrobe update (basically any excuse to shop RED). Whether you're into luxury dressing for events or nailing street style, red can be incorporated into any outfit to add colour, style and power. 

A firm favourite on the red carpet (ironically) with stars such as Bella Hadid, Viola Davis and Rita Ora to name a few, you can never wear too much RED. From clothing to accessories, layer with tonal autumn hues to embrace the season known for its playful chic. 

Uplift your usual black and boring wardrobe with a pop of colour and add some danger to your dressing. Feel empowered to put your best self forward and illuminate your creative mind. Play with different shades and multi-layered dressing to be right on-trend this season. 

Take a look at our favourite pieces! 


Maggie Marilyn



Jonathan Simkhai 



Lizzie Fortunato


Esin Akan Nice


Esin Akan Mini Paris


*check chic blogger @lolitamas for her take on power dressing in RED. 

@esinakanlondon #smartbagsforsmartwomen